K-9 Cart Co. East on TV?
I just finished listening to the "Tipping Point" as an audiobook. I truly love the books by Malcolm Gladwell, and I cannot wait to read (or hear) his latest book when it becomes available at our local Talbot Library e-database link. While in the middle of listening to this book, I thought about what has been the tipping point for K-9 Cart dog wheelchairs.
It seems almost once a week, I see a video of a local news program showing a pet in a cart. I remember when we were still making dog wheelchairs in Berwyn, PA and a little spot on "Evening Addition" catapulted the company into the lime light. More recently, Animal Planet approached us about doing a segment. That was thrilling until we learned they wanted $30-40K to do the show! Subsequently, I have seen another wheelchair company on "Animal Planet" similar to what was proposed to us. We don't have that kind of advertising budget, but the crazy thing is that we saw a real uptick in calls
and online traffic after the Animal Planet segment. Almost immediately, one of our facebook friends alerted us to the show. Fortunately for us, it was not immediately clear whose dog wheelchair was featured. Similarly, we were thrilled to see our K-9 Cart dog wheelchair on the Today Show, even if our name was never mentioned. But spreading the word about wheelchairs as an option to pet owners is as Martha Stewart has always said, "a good thing."
Our latest film debut
|Also, watch the clip on WBOC-TV16.|
So I have no idea how WBOC-TV16 came to want to do a segment on our little business in Oxford, MD. I am glad they did not make the request on April 1st - lest we would have thought it was a crafty April's Fools Day joke. But they showed up on Friday April 2, 2010 in the afternoon on a beautiful Spring Day. Although Jamie in our shop did not want to be filmed, he was on tape more than anyone as he made adjustment to "Shadow" Wilkins corgi cart. At 13 years, Shadow has had his share of treats and pampered treatment. So he tired quickly in his new cart. I breathed a sigh of relief that Shadow was a cooperative soul unlike the corgi we saw earlier in the week that was more interested in biting us that trying the his new doggie wheelchair. All-in-all we had a great time with the film crew. Our hope is that the video will be seen by many and could create that epidemic or tipping point that has us overwhelmed with canine cart orders. But for now, we are happy just to hear how much happiness our business has brought to so many two- and four-footed friends.
Want to learn more?
Not sure whether a cart will work for you? Peruse our Frequently Asked Questions (FAQ) at K-9Cart.com. If you can't find an answer there, look at our Forums or post a question there yourself. Or shoot us an email at k9carts[@]yahoo.com or call us toll-free at 866-K9-CARTS (866-592-2787.)